Zudio X Moodindigo

To strengthen Zudio’s connection with Gen Z, we chose to bring the brand into a space that truly reflects their vibe Mood Indigo, IIT Bombay’s iconic four-day college fest. As the lead sponsor, Zudio wanted to engage with young audiences through creativity, energy, and real experiences. I designed the complete brand experience for the event covering visual identity, booth and game zone graphics, digital buzz posts, and on-ground activities. Drawing inspiration from the fest’s theme, “Rewired Reality,” I crafted a design language that felt bold, playful, and immersive while staying true to Zudio’s youthful personality. The event turned into a vibrant celebration of style and self-expression, creating massive engagement across all four days. The campaign not only stood out at the fest but also helped Zudio gain over 5k + new followers and strong appreciation from both the audience and the client.